The development of social media marketing in Macau

People have gradually come to rely on the Internet to get information and social media is the new and popular online technology to communicate with friends. It is also used as a marketing tool in developed countries such as the United States and European countries. The principal objective of this paper is to study whether social
media is suitable for small and medium enterprises in Macau to do marketing. By comparing the findings from interviews with online marketing experts and small
medium enterprises in Macau with the relevant information about social media undertaken in developed countries, this paper concludes that social media is helpful
for small and medium enterprises in Macau but it cannot be the only marketing tool.
This paper also recommends small and medium enterprises have a marketing plan even if their business scale is small. Different marketing tools should be used when
the focus is on different kind of targets.