Empowering Luxury: How Cause-Related Marketing Influences Gen Z and Millennials' Post-Purchase Guilt in China's High-End Retail Landscape

Journal
European Journal of Applied Business and Management
ISSN
2183-5594
Date Issued
2024-12-02
Author(s)
Carla Martin
Beatriz Casais
Joana Carmo Dias
DOI
10.58869/EJABM10(3)/06
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777-2787-1-PB.pdf

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189.44 KB

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Adobe PDF

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