EXPLORING THE ROLE OF STUDENT MOTIVATION IN UNDERGRADUATE STUDENTS’ UNIVERSITY SELECTION DECISION IN MACAO

This study investigates which factors guide first-year undergraduates in Macao
when choosing a university and explores how their motivation profiles influence these
choices. Drawing on Self-Determination Theory, students (n=109) enrolled in
undergraduate Professional, Arts and Humanities, and Science and Technology degree
programmes completed a questionnaire assessing academic excellence, campus
appeal, social influences, and practical concerns, in addition to assessing their primary
motivation profile using the Academic Motivation Scale. Academic excellence,
especially teaching quality and reputation, was the top priority for all students.
Extrinsically motivated students placed greatest value on prestige of the institution,
while intrinsically motivated students prioritized practical aspects such as cost and
convenience. Among the participants, no student resonated with the characteristics of
amotivated. Results suggest that universities can attract career-driven students by
highlighting programme outcomes and engage interest-driven students with
scholarships and accessible facilities. The study’s small local sample and crosssectional
design limit generalizability; future research should broaden the context and
track changes over time.