Customer Cluster - Demand Driven of Vertical Housing Architecture

Vertical housing is essential for modern cities because of its efficiency in using space (Wang,
J. Murakami, A. 2019). The architecture of vertical housing is often determined by developers
and designers. Therefore, the architecture of the building is fixed, and the end users are not
involved nor can they influence its final appearance. For residential buildings, the unit sizes
are based on market demand at a given point in time, which does not reflect the dynamic
needs of the population as they evolve and may result in a mismatch between the supply and
the demand for housing. The design of housing towers that have demographic characteristics
and family size is dependent on housing size and can be very uncharacteristic and repetitive.
The research question identified and addressed in this study is: How can residential buildings
meet the evolving demand for housing units? Based on this question, this research paper
develops a prototype for residential to resolve the dilemma between the supply and the
demand in terms of the apartment size and layout. This research is a project-oriented project
that focuses on residential that reflects the different family sizes required to be housed in the
building and is combined with the open building method to maximize building performance.
Ultimately, this research represents a meaningful innovation for market-driven architecture
and defines architectural design based on the changing needs of the population using the
open construction method. It also provides an opportunity to improve the design efficiency
and develop a method for future growth, upgrades, and user needs. It may also be able to
reflect the current housing ratio of the residential building. This work can be further explored
to verify its effectiveness for other housing types and community living spaces.