Exploring the Emotional Connection Through User Interfaces and Aesthetic Design to Improve User Experience in Macau's Mobile Food Delivery Apps

In the everchanging environment of the digital era, incorporating new technologies has
become a critical engine for company development and progress Mobile applications, for
example, have emerged as important tools for reaching and engaging a diverse client base
These apps° user interface ¥UI¦ design is essential to this engagement since it directly
influences the ease of use, user experience ¥UX¦, and, ultimately, the organisation°s
overall reputation

Macau has experienced a significant shift in food delivery service in recent years, with a
quick transition to an online platform Three significant companies have emerged in this
fastpaced atmosphere, each vying for a piece of the market These platforms act as meal
order brokers, linking customers and restaurants, with most eateries available on all
three apps

In this situation, it is vital to identify the factors that influence clients to pick one application
over another Simultaneously, pinpointing the pain points inside competitors° applications
that generate unhappiness among certain customers becomes a crucial goal This research
aims to uncover the primary factors influencing user app preferences in the Macau food
delivery business, providing insight into the strengths and weaknesses that impact customer
choices and, as a result, the trajectory of these organisations