Financial Valuation of McDonald’s Corp NYSE: MCD

The objective of this thesis is to present an in-depth financial valuation analysis of
McDonald's Corporation, the largest multinational fast-food chain in the world. The
study aims to assess McDonald's financial health, its value and growth potential
through a comprehensive examination of its historical performance, strategic
initiatives and future prospects within the fast-food industry. The study employs a qualitative analysis of McDonald's financial data from 2018 to
2022, integrated with a SWOT analysis, an industry market assessment, and Porter's
Five Forces model, to gain insight into the company's competitive position. A
comprehensive analysis of the economic landscape, both on a global scale and within
key regions such as the United States and China, provides a framework for
understanding the performance and valuation of McDonald's in the market. The study's findings are then set out in a series of recommendations for management, which conclude that the current share price for McDonald's may be undervalued. This
study provides a comprehensive framework for financial valuation, which can be used
to assess the market performance and future growth of similar multinational fast-food
companies.