Lead: An iOS Application to Help in the Construction of New Habits

In recent years, the use of mobile applications is pervasive in different societies and cultures, not only for professional and leisure, but also as supporting tools for personal development. This article presents "Lead", a mobile application modeled to help people organize their time to perform daily tasks and develop new habits for reaching their goals. The main functionalities of the application are presented and analyzed, showing its effectiveness for the proposed objectives. It has already reached the mark of 26,000 active users in different countries such as Brazil, China, United States, United Kingdom and Canada. These users have registered more than 90,000 habits divided into 12 categories. The Lead application may be a relevant tool for helping its users to reach their goals.