Disrupting the Conventional: The Impact of Generative AI Models on Creativity in Visual Communications

The advanced generative artificial intelligence (AI) models can significantly transform visual communications by presenting new prospects for creativity and innovation. This article examines the influence of generative AI on the creative processes in visual communications, assessing the possible benefits and obstacles that emerge when using AI-generated material. By leveraging current academic work, we argue that the phenomenon of steady dissemination has the potential to disrupt conventional creative processes by equipping users with novel tools and approaches for exploration. Nevertheless, it is important to highlight the potential drawbacks of relying too much on AI-generated material and underline the crucial role that human intervention plays in maintaining creativity and authenticity. Furthermore, we analyze the ramifications of the steady diffusion on the future of visual communications and the significance of human creativity in a swiftly changing global landscape. © 2024, Center for Intercultural Studies, Polytechnic of Porto.