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FINANCIAL VALUATION OF AMAZON
Date Issued
2025-04
Author(s)
Deng, Xu Feng
Abstract
Amazon is a global leader in e-commerce and cloud computing that has continually
proven that it can diversify its business model well beyond being just one of the world's
largest online retailers. Study its financial results, strategic initiatives by SWOT
Analysis, and access its market positioning in industry by using PESTEL Analysis and
Porter’s Five Forces Analysis. In order to ascertain the intrinsic value and assess the
future prospects of Amazon, the study then utilizes several financial models, Enterprise
Discounted Cash Flow (EDCF), Adjusted Present Value (APV) and Discounted
Economic Profit (DEP). The study presents Amazon is potentially overvalued
(December 31, 2024).
proven that it can diversify its business model well beyond being just one of the world's
largest online retailers. Study its financial results, strategic initiatives by SWOT
Analysis, and access its market positioning in industry by using PESTEL Analysis and
Porter’s Five Forces Analysis. In order to ascertain the intrinsic value and assess the
future prospects of Amazon, the study then utilizes several financial models, Enterprise
Discounted Cash Flow (EDCF), Adjusted Present Value (APV) and Discounted
Economic Profit (DEP). The study presents Amazon is potentially overvalued
(December 31, 2024).
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FINANCIAL VALUATION OF AMAZON_Deng Xufeng_MBA-Dissertation_Revised - Xufeng Deng.pdf
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3.15 MB
Format
Adobe PDF
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