FUTURE OF MACAU GAMING INDUSTRY AFTER THE NEW GAMING LAWS: A study on the development of the non-gaming initiatives

The development of non-gaming facilities will shape the future of Macau's gaming industry. These amenities include food and retail, which have become vital in increasing customer satisfaction and loyalty since they offer other services other than gambling. In the future, as casinos shift their strategies to focus on non-gaming aspects, it will be crucial to build detailed profiles of casino visitors based on how much they spend on non-gaming products and services. Changes in the legal framework of the gaming industry and shifts in market demand have forced casinos to turn to other forms of tourism and cultural services, address legal requirements, and minimize risk. Furthermore, external factors such as stringent gaming laws, fiscal measures, and increasing competition from other regional gambling jurisdictions, including Singapore and the Philippines, threaten the casino gaming business. In response to these threats, Macau's casinos are paying more attention to cooperation within the tourism industry and enhancing their non-gaming offers to sustain their market position and grasp new options. Therefore, the future of Macau's gaming industry will be determined by the strategic planning of its future developments, focusing on non-gaming activities, target visitors, compliance with the new laws, and the ability to overcome external challenges to ensure market competitiveness.