Goncalves, MarcusSantos, JoaoJoaoSantos2024-03-252024-03-25201520152015http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=172622&query_desc=an%3A20696https://dspace.usj.edu.mo/handle/123456789/3993The European economy is bleeding, the once great continent with nations elevating themselves to empires as vast and solid as any are now battling to simply survive. Opinions vary on a solution, and one might consider the solution to be a double-edge sword that can hinder more than help and so viable solutions are rare. Truth is that down to the individual level, very little can be made to help change years of bad fiscal practices that has led to a systematic problem that whiplashed into the economy, but what is an option to the private sector is to adapt to the times we live in and prosper even in less than ideal times. If the private sector is able to contextualize the strengths and weaknesses that their specific field represents to the economy, then it can flourish as a business and improve economy of the country where it is stationed, after all the old tactic of “picking up and leaving” is not a viable solution for everyone. There is a great lot we can learn from the Chinese, and one is turning a crisis around into helping a common cause. The word “crisis” in Chinese is composed of two characters (危机), with the first meaning “Danger” and the second meaning “Opportunity”. This thought process is exactly what should be made example and revered by individual business owners and entrepreneurs that hope to grow inside the Eurozone. In times of “danger”, the true quest is finding the opportunities that emerge and being able fit to the new needs of the market in times of crisis. This research is focused on weather its feasible the start-up of a business and consequently a brand of wine that origins in the south of Portugal. Traditionally the Portuguese are already known world-wide for the quality wine that is produced and even with international brands that have started whole new categories of wine and even helped define the term of wine itself, as the example of Porto wine and Madeira Wine. Not so common on the international ears are the southern regions of Portugal, a region that is known for its tourism in the summer, but forgotten in the winter. The perception that is hoped to be reached is that there is room not only for a startup but to grow even in times of crisis. There is a possibility to find the “Opportunities” in the times of “Danger”.enUniversity of Saint JosephTheses and Dissertations Master of Business Administration (MBA)Master Thesis