Empowering Luxury: How Cause-Related Marketing Influences Gen Z and Millennials' Post-Purchase Guilt in China's High-End Retail Landscape

Silva, Susana C.Susana C.SilvaCarla MartinBeatriz CasaisJoana Carmo Dias2025-06-232025-06-232024-12-02https://dspace.usj.edu.mo/handle/123456789/644010.58869/EJABM10(3)/06Empowering Luxury: How Cause-Related Marketing Influences Gen Z and Millennials' Post-Purchase Guilt in China's High-End Retail Landscapetext::journal::journal article