Consumer Purchase Intention towards Floral Products: A Study Based on the Five Consumption Values

Si Nga LeiPhillips, JennyJennyPhillips26/12/202426/12/2024202420242024https://dspace.usj.edu.mo/handle/123456789/637210.18178/joebm.2024.12.4.820enConsumer Purchase Intention towards Floral Products: A Study Based on the Five Consumption Valuestext::journal::journal article