Kyee, Kuan HouKuan HouKyee2026-01-132026-01-132025-12https://dspace.usj.edu.mo/handle/123456789/6862This study investigates which factors guide first-year undergraduates in Macao when choosing a university and explores how their motivation profiles influence these choices. Drawing on Self-Determination Theory, students (n=109) enrolled in undergraduate Professional, Arts and Humanities, and Science and Technology degree programmes completed a questionnaire assessing academic excellence, campus appeal, social influences, and practical concerns, in addition to assessing their primary motivation profile using the Academic Motivation Scale. Academic excellence, especially teaching quality and reputation, was the top priority for all students. Extrinsically motivated students placed greatest value on prestige of the institution, while intrinsically motivated students prioritized practical aspects such as cost and convenience. Among the participants, no student resonated with the characteristics of amotivated. Results suggest that universities can attract career-driven students by highlighting programme outcomes and engage interest-driven students with scholarships and accessible facilities. The study’s small local sample and crosssectional design limit generalizability; future research should broaden the context and track changes over time.enUniversity SelectionStudent MotivationMacao Higher Educationtext::thesis::master thesis