The Development of Brand Equity in the Five-star Hotel Industry of Macao

U, Weng I.Weng I.U31/12/202031/12/2020202020202020http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=174662&query_desc=an%3A20696https://dspace.usj.edu.mo/handle/123456789/4757enUniversity of Saint JosephThesis and Dissertations Master of Business Administration (MBA)The Development of Brand Equity in the Five-star Hotel Industry of MacaoMaster Thesis