An exploratory study of consumer attitude and intention to redeem mobile coupons

Wong, Hang WaHang WaWong31/12/201431/12/2014201420142014http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173086&query_desc=an%3A20696https://dspace.usj.edu.mo/handle/123456789/4355enUniversity of Saint JosephTheses and Dissertations Master of Business Administration (MBA)An exploratory study of consumer attitude and intention to redeem mobile couponsMaster Thesis