An Analysis of Celebrities and KOLs Influence Consumer Decisions on the Luxury Fashion Market in Macau

Ip, San U.San U.Ip31/12/202231/12/2022202220222022https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=201195&query_desc=an%3A20696https://dspace.usj.edu.mo/handle/123456789/4338enUniversity of Saint JosephThesis and Dissertations Master of Business Administration (MBA)An Analysis of Celebrities and KOLs Influence Consumer Decisions on the Luxury Fashion Market in MacauMaster Thesis