An exploratory study into understanding the marketing mix strategy of green fast-moving consumer goods

Pangan, Maria Rebeca AquinoMaria Rebeca AquinoPangan31/12/201931/12/2019201920192019http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173239&query_desc=an%3A20696https://dspace.usj.edu.mo/handle/123456789/4813enUniversity of Saint JosephTheses and Dissertations Master of Business Administration (MBA)An exploratory study into understanding the marketing mix strategy of green fast-moving consumer goodsMaster Thesis