Zeng, Zi XuanZi XuanZeng2026-01-222026-01-222024-06https://dspace.usj.edu.mo/handle/123456789/6901The objective of this thesis is to present an in-depth financial valuation analysis of McDonald's Corporation, the largest multinational fast-food chain in the world. The study aims to assess McDonald's financial health, its value and growth potential through a comprehensive examination of its historical performance, strategic initiatives and future prospects within the fast-food industry. The study employs a qualitative analysis of McDonald's financial data from 2018 to 2022, integrated with a SWOT analysis, an industry market assessment, and Porter's Five Forces model, to gain insight into the company's competitive position. A comprehensive analysis of the economic landscape, both on a global scale and within key regions such as the United States and China, provides a framework for understanding the performance and valuation of McDonald's in the market. The study's findings are then set out in a series of recommendations for management, which conclude that the current share price for McDonald's may be undervalued. This study provides a comprehensive framework for financial valuation, which can be used to assess the market performance and future growth of similar multinational fast-food companies.entext::thesis::master thesis