Implications of cultural values in retail strategies for the gaming industry: Chinese consumer values in the context of Macau

Majlergaard, FinnBarbosa, Hong SengHong SengBarbosa2024-03-252024-03-25201620162016http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=143805&query_desc=an%3A20696https://dspace.usj.edu.mo/handle/123456789/4160enUniversity of Saint JosephTheses and Dissertations Master of Business Administration (MBA)Implications of cultural values in retail strategies for the gaming industry: Chinese consumer values in the context of MacauMaster Thesis