Zuev, DenisDenisZuevKevin HannamJethro Zhao2025-05-212025-05-212025-05-05https://dspace.usj.edu.mo/handle/123456789/641210.1080/14616688.2025.2495179Macau is a Special Administrative Region (SAR) located in the south of the People’s Republic of China (PRC). Settled by the Portuguese it was the last European colony in Asia. Over the centuries as a maritime city Macau saw its fortunes coming as trade boomed in the 16–17th centuries; however, with the establishment of Hong Kong as a port city the importance of Macau decreased. The authorities resorted to gaming and tourism as key sources of tax revenues eventually in 2000s becoming ‘Las Vegas’ of Asia. As the pandemic hit China and the rest of the world, Macau was isolated, gaming revenues declined temporarily and the Macau authorities decided to diversify its offer of tourist attractions. Although Macau has already been recognised as a UNESCO heritage site with a well-preserved historic core since 2005, two new attractions were developed to help reposition Macau as a city with a rich cultural history. The two new sites that opened in 2023 were the long abandoned Iec Long firecracker factory (益隆炮竹厂) in Taipa and dilapidated Lai Chi Vun shipyards in Coloane. Iec Long firecracker factory is unique, as it blends an interface with nature (green space dominated by the century old trees), a public space and interpretative displays of how the industrial activities were performed. In this paper we use mixed methods approach to provide a ‘thick description’ of Iec Long firecracker factory as an interplay of affective and material elements. Drawing on the existing literature we further advance how assemblage thinking can contribute to analysis of industrial heritage sites as tourist attractions. Additionally, drawing on the first-hand empirical data and the context of ongoing urban revitalization in Macau we scrutinise heritage-tourism dichotomy and demonstrate how we can better understand the meanings of heritage co-created from below.Macauindustrial heritagevisual methodshistoryauthenticitydiversificationtext::journal::journal article