Macau consumers' attitudes toward mobile advertising

Wong, Iok FongIok FongWong31/12/201531/12/2015201520152015http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=172636&query_desc=an%3A20696https://dspace.usj.edu.mo/handle/123456789/3817enUniversity of Saint JosephTheses and Dissertations Master of Business Administration (MBA)Macau consumers' attitudes toward mobile advertisingMaster Thesis