Visitor and operator perceptions on destination image and destination brand personality of Macao

Lam, Iok KengIok KengLam2024-03-252024-03-25201020102010http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173742&query_desc=an%3A20696https://dspace.usj.edu.mo/handle/123456789/3776enUniversity of Saint JosephTheses and Dissertations Master of Business Administration (MBA)Visitor and operator perceptions on destination image and destination brand personality of MacaoMaster Thesis