Wong, Wai FanWai FanWong2026-01-222026-01-222023-08https://dspace.usj.edu.mo/handle/123456789/6898This study analyzed Apple Inc.'s internal and external factors, as well as future strategies. It also involved forecasting the Company's financial statements for the next ten years and assessing the intrinsic value of the Company as of September 30, 2022, comparing it with the stock market price on the same date. Furthermore, a sensitivity analysis of the share price was conducted to gain insights into the Company's capital structure and profitability. This analysis allows for a reflection of the potential impact of these factors and strategies on the future share price, which holds great significance for investors' investment decisions. In addition, the study employed SWOT Analysis and Michael Porter's Five Forces Analysis to evaluate Apple Inc.'s strengths, weaknesses, opportunities, and threats, as well as the competitive forces shaping the technology industry. By comprehensively assessing the Company's internal and external environment, this analysis provides valuable insights to management, leading to more informed recommendations. In order to maintain the Company’s market share and sustain growth, it should focus on diversifying its product portfolio, expanding into emerging markets through localized strategies, and strengthening its financial resilience. Additionally, regular review and adjustment of valuation models to incorporate key inputs such as market risk premium, RONIC, and perpetual growth rate are recommended to accurately assess the Company's intrinsic value. As of September 30, 2022, the stock price of the Company stood at USD$138.20. When compared to the intrinsic prices determined by the three DCF models, the EDCF model indicated that the stock was undervalued by USD$29.89, which accounted for 21.63% of its value. Similarly, the APV model suggested an undervaluation of USD$29.90 (21.64% of its value), while the DEP model estimated an undervaluation of USD$30.42 (22.01% of its value).entext::thesis::master thesis