The Future of Cosmetics Marketing Strategy: An Exploratory Study into How Neuromarketing Can Deepen its Understanding

Lobo Marques, Joao AlexandreNeto, Andreia Da ConceiçãoAndreia Da ConceiçãoNeto2024-03-252024-03-25202220222022https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=201196&query_desc=an%3A20696https://dspace.usj.edu.mo/handle/123456789/4339enUniversity of Saint JosephThesis and Dissertations Master of Business Administration (MBA)The Future of Cosmetics Marketing Strategy: An Exploratory Study into How Neuromarketing Can Deepen its UnderstandingMaster Thesis