An Exploratory Study of Factors Influencing the Consumer Behaviour of Macau Chinese Millennial Women in their Purchasing on Taobao

Tong, Ka WaiKa WaiTong2024-03-252024-03-25202120212021https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=176654&query_desc=an%3A20696https://dspace.usj.edu.mo/handle/123456789/4384enUniversity of Saint JosephThesis and Dissertations Master of Business Administration (MBA)An Exploratory Study of Factors Influencing the Consumer Behaviour of Macau Chinese Millennial Women in their Purchasing on TaobaoMaster Thesis