Improving customer loyalty programs to increase market share

Lei, Sut NaSut NaLei2024-03-252024-03-25201120112011http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173719&query_desc=an%3A20696https://dspace.usj.edu.mo/handle/123456789/4696enUniversity of Saint JosephTheses and Dissertations Master of Business Administration (MBA)Improving customer loyalty programs to increase market shareMaster Thesis