How Does Employer Brand Affect Employer of Choice? A Case Study of Two Macau F&B Groups' Employer Branding Comparisons

Lao-Phillips, Jenny OliverosChen, Zhi YiZhi YiChen2024-03-252024-03-25202220222022https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=201213&query_desc=an%3A20696https://dspace.usj.edu.mo/handle/123456789/3789enUniversity of Saint JosephThesis and Dissertations Master of Business Administration (MBA)How Does Employer Brand Affect Employer of Choice? A Case Study of Two Macau F&B Groups' Employer Branding ComparisonsMaster Thesis