How Social Media Affects the Purchase Intentions of Female Consumers in Macao: Watching Beauty and Cosmetic Product Experience Videos on Youtube

Chan, VeldaVeldaChan31/12/202031/12/2020202020202020http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=174649&query_desc=an%3A82710https://dspace.usj.edu.mo/handle/123456789/4153enUniversity of Saint JosephThesis and Dissertations Master of Communication and Media (MCM)How Social Media Affects the Purchase Intentions of Female Consumers in Macao: Watching Beauty and Cosmetic Product Experience Videos on YoutubeMaster Thesis