Cultural tourism in Macau: positioning through identification of consumer segments and enhancing the product offering

Chiang, Ka PekKa PekChiang31/12/201031/12/2010201020102010http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173748&query_desc=an%3A20696https://dspace.usj.edu.mo/handle/123456789/3977enUniversity of Saint JosephTheses and Dissertations Master of Business Administration (MBA)Cultural tourism in Macau: positioning through identification of consumer segments and enhancing the product offeringMaster Thesis