AN EXPLORATORY STUDY OF ATTITUDES AND PERCEPTIONS TOWARDS BY USING MOBILE PAYMENT IN MACAU

With the widespread adoption of the internet and the recent efforts of the Macau
government to promote mobile payments, which have enhanced convenience, this new
transaction model has gained significant traction globally. However, compared to
neighboring regions, Macau has been slower to adopt it. A key reason for this is a waitand-
see attitude among consumers, likely due to uncertainties such as operational
complexity and data security. These uncertainties must be overcome before new
technologies can be adopted by consumers. Currently, there is no clear evidence to
identify what factors contribute to consumer resistance. To understand the key factors
influencing user adoption, this study employs the Unified Theory of Acceptance and
Use of Technology (UTAUT) as its framework. Focusing on Macau consumers, this
study integrates five factors that may influence consumer spending patterns: perceived
usefulness and convenience, perceived risk and security concerns, social influence and
subjective norms, promotional incentives and rewards, and habit and resistance to
change.
This paper examines the attitudes and perceptions of Macau consumers towards
mobile payments and their impact on adoption intention. The implementation of mobile
payments and its influence on mobile payments are analyzed through the literature
review and empirical analysis. Research has found that a positive user perception,
driven by high usefulness and strong social influence, can significantly enhance
adoption intention, while perceived risk and ingrained habits present significant barriers
to adoption. At the same time, this paper also discusses the key determinants that affect
the incentive effect of promotional campaigns on user behavior and provides
corresponding optimization suggestions for stakeholders to accelerate mobile payment
integration in Macau.