Empirical study on the design and Implementation of a VR Pop-Up Store

This study aims to explore how to transform the short-lived pop-up store experience into a lasting digital asset through virtual reality (VR) and 3D modeling technology. Since pop-up stores are usually short-lived, many potential customers are unable to experience the unique atmosphere and products in person. This study proposes a new solution to fully reproduce the environment, products, and brand atmosphere of the pop-up store through 3D modeling technology and transform it into a virtual reality space. In this way, even if consumers cannot be present in person, they can visit this virtual store at any time and feel the charm of the brand.

The appeal of pop-up stores comes not only from their transience, but also from the rich brand experience they can bring to consumers. The goal of this study is to develop a virtual reality platform for brands, allowing consumers to interact with brand culture in a virtual space, understand brand stories, and continue to purchase remaining products after the physical store is closed, thereby extending the operating cycle of the pop-up store. In addition, this paper proposes a VR self-service terminal similar to a telephone booth, so that consumers without VR equipment can also experience this virtual shopping in public areas.

Through VR technology, all display content of the pop-up store can be permanently preserved, and every detail from product display to brand activities can be reproduced in the virtual world. Brands can therefore stay connected with customers and extend their influence to all parts of the world, breaking through the limitations of time and space. Consumers can enter the virtual space at any time to learn about brand information, greatly enhancing the brand's global influence.

Overall, this study demonstrates the great potential of VR technology in continuing and expanding the pop-up store experience. By eliminating the boundaries of time and space, brands can provide consumers with a continuous and immersive shopping platform, further strengthening the interaction between brands and consumers, while also creating new ways of commercial and cultural communication.